RAY-BAN - YOU’RE ON.

Global brand repositioning campaign.

We’ve all owned a pair of fake Ray-Bans at some point in our lives. So to sell the real thing we decided to remind the world why. Our global campaign gave the brand a new, neon war cry: YOU’RE ON: a celebration of that three-cocktail confidence you get when you put a pair on your face. A confidence that can overcome whatever life throws at you. Including gravity and logic.

Role: Creative.