NIKE - VICTORY SWIM

Integrated Middle East Product Launch

Nike asked us to help release their latest Victory Swim Collection. Which we did. But at the same time, we got women swimming by revealing the powerful community waiting for them in the water.

The film invited women to join each other in the water. An innovative whatsapp group helped them train together. And we took over the Olympic Pool in Dubai and made it available for women only for an entire month.