NIKE - NEW FOOTBALL NEWS

Euros 2021 Social content series

Football news coverage around the Euros 2020(in 2021) painted the game as a toxic cesspit of greed, racism, sexism, elitism, all the isms.

So Nike created NEW! FOOTBALL! NEWS! A chance for the next generation of players to change the face of the game. And make it look more like themselves.

From Monday to Friday each week we created over 2 minutes of totally fresh content based on what we could find and create that week- from teams and players we interviewed, insane football goals and skills, reenactments of moments from the tournament to aliens. Cause the CIA were releasing documents about them that week, so why not? THEY COULD BE INTO FOOTBALL TOO.

We didn’t have time to make fabergé eggs. But young footballers loved the plates of scrambled we served.

Oh yeah- the fourth episode never ran thanks to a bunch of racists in the UK overshadowing gli Azzurri winning. Don’t tell anyone. THANKS!

Role: Creative lead.