MONTBLANC - TO THOSE OUTSIDE

Global in store Lockdown Campaign

2020 wasn’t a great year. It particularly wasn’t a great year to try to sell insanely expensive pens. So, with Montblanc windows as empty as the streets, we decided to fill them with messages of gratitude from employees to the few who might see them: essential workers.

Despite the images being of one store, the concept was adapted by every store across North America.

Role: Creative